Studio hire — Perth · Google Search
Concept Haus: 145 enquiries at A$7.72 each from local search
High-intent Google Search campaign for a Perth photography and content studio, targeting studio hire demand across the metro area.
- Ad spend
- A$1,119.45
- Cost per conversion
- A$7.72
- Clicks
- 888
- Average CPC
- A$1.26
The challenge
Fill studio availability with bookings from people actively searching for studio hire in Perth, without overspending on broad creative-industry traffic.
Starting position
Bookings were driven mainly by referral and social discovery, which made forward availability unpredictable.
What we did
- Built tight keyword themes around studio hire intent and Perth location qualifiers rather than broad photography terms.
- Ran continuous search-term review with an expanding negative keyword list to strip out job seekers, students and DIY queries.
- Aligned ad copy with the specific query group — hourly hire, production space, content shoots.
- Directed traffic to the page that answered the query, with availability and enquiry path visible immediately.
Tracking and measurement
Enquiry conversions configured in Google Ads and validated against the client's inbox so reported conversions matched real leads.
Results
145 conversions from A$1,119.45 in spend at A$7.72 per conversion, from 888 clicks at an average CPC of A$1.26.
What we learned
In a local service category, negative keyword discipline is worth more than bid tinkering. Most of the early saving came from what we stopped paying for.
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A review of your ads, website conversion, tracking and search visibility — then an honest recommendation.
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