Our approach
The AD-DICT Growth System
Six steps, always in this order. It is deliberately unglamorous — the order is what stops you paying for traffic your business cannot convert.
01
Diagnose
We start with the leaks, not the launch. Ad account structure and waste, landing page conversion, tracking accuracy, search visibility, and what your competitors are doing in the auction and in search.
Output: A prioritised list of what is costing you money today.
02
Position
Nothing outperforms a clear offer. We pressure-test what you sell, who it is for, what the objection is, and why someone should act now instead of later.
Output: A sharpened offer, audience and message you can advertise against.
03
Build
Tracking, campaigns, landing pages and measurement. We also set the creative strategy — angles, hooks, formats and the testing framework — so you or your creative partner know exactly what to produce.
Output: A measurable system live, with a clear creative brief.
04
Acquire
Campaigns go live on the channels that fit your buying cycle — Meta and TikTok for demand creation, Google for demand capture, SEO for compounding visibility.
Output: The right message in front of the right people, at a cost you can measure.
05
Optimise
Traffic is not the goal. We analyse performance and keep improving the page, the offer presentation, the audiences, the messaging and the follow-up so more of the same traffic converts.
Output: Continuous improvement on the spend you already have.
06
Scale
Once cost per acquisition is stable and tracking is trusted, we put more budget behind what works and keep a structured testing roadmap running so performance does not stall.
Output: Controlled growth instead of a spend spike and a crash.
FAQ
What working with us involves
- How long before I see results?
- Paid ads can generate leads within the first two weeks, though the first 30 to 60 days are mainly about gathering conversion data and finding the winning message and offer. SEO is a 3 to 6 month horizon before meaningful movement, and longer in competitive categories.
- Do you require a contract?
- Yes. AD-DICT works on a minimum three-month engagement. We believe this gives campaigns enough time to be properly implemented, tested and optimised before making decisions about long-term performance.
- Do you produce our ad creative?
- No. We provide creative strategy, direction, concepts, hook and format recommendations and performance analysis. The photography, video and design are produced by you, your team or your creative partner.
- Do I have to do all six steps?
- No, but we always diagnose first. If tracking is broken or the offer is weak, spending more on ads just buys a faster answer to the wrong question.
- What does reporting look like?
- A live dashboard you can open any time, plus a monthly plain-English report on leads, sales, cost per acquisition and what we changed. No 40-page PDF of impressions.
- How involved do I need to be?
- A kickoff session, access to your accounts, and roughly one 30-minute check-in per month. More if you want it. We also need fast feedback on lead quality — that is the signal that keeps optimisation honest.
Step one is free.
The growth audit is the Diagnose step. See what we deliver once it is done.